Case Study: Fashion Fetish Fete – Event Support and Publicity Program

Synopsis: PR Results, Inc. was retained by Revamped Image Consulting to promote a local Chicago fashion charity event, Fashion Fetish Fete. The annual event included a fashion runway show and an awards ceremony and took place in the Fall of 2011 to recognize Chicago’s fashion leaders and their humanitarian efforts. Profits from the event were donated to The Catholic Charities of the Archdiocese of Chicago to support its veteran programs for those returning from military service. These veterans face many challenges when returning to civilian life. The support provided to veterans includes workforce re-training, job placement, temporary and permanent housing, counseling and much more.

PR Results was brought in to secure publicity which would drive attendance, as well as brand awareness of Revamped Image Consulting who sponsored and arranged the event. Highlights of the program ranged from broadcast coverage to print and online publicity in all major Chicago news and fashion/lifestyle outlets, as well as twitter and youtube feeds during and following the event. During the months leading up to the event, PR Results lead the social networking program as well to publicize the event to local fans of fashion and Chicago media, to share news coverage with fans of the company, to build event credibility, and to build a facebook fan base to leverage for long term marketing goals.

See the program success overview here:  Fashion Fetish Fete Success.

Case Study: NXE – iPod and iPhone accessories

Synopsis: PR Results was retained by Grand Destiny Group to help skyrocket the media coverage/publicity of its NXE brand named consumer technology products including an ActiveSLEEVE iPod Arm band, a RECLINE iPhone kickstand phone case and a ColorSlider iPhone case.

The program ran for eight months and during this time, PR Results secured and delivered publicity for Grand Destiny that ranged from an overflow of online and blog reviews and news mentions, newspaper coverage in the leading U.S. markets, and top tier print publicity in magazines with an active lifestyle audience including Details, Outside and  Today’s Diet and Nutrition.

Publicity secured by PR Results helped drive customers to the website for sales and built brand name recognition among the products we supported during the program.

See the program success overview here: NXE Case Study.

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